Man. This is a little strange. Very little drama in 2017. We’re IROKO. There is always a little drama lurking somewhere. Alas none this year. To be honest, I ended up spending 5 months of 2017 in London so that pretty much took the wind out of any dramatic things
So, ROK on DStv was one a few weeks ago. I thought it important to tell the story of how it came to be. How a new approach to movie making fundamentally returned Nollywood to its roots as a medium to tell our stories. In 2011, when Mrs Njoku was
In March 2015, IROKOtv was in existential crisis. For four years, we had promised and raised money on the back of SVOD and the African dream. Yet up until that point, it was pretty much a nightmare. For all intents and purposes we had 100% failed to make any dent
Public Service Announcement: If you generally don’t like me or my writing, or think me a blow hard braggart, please stop reading. You will probably miss the point and become more angry with life in general. Don’t. It’s not worth it. Be happy. I’m not worth it. Okay? Cool. December
When Canal+ invested in Iroko, a bunch of people in the English speaking Africa world kinda scratched their heads. Canal who? Little did we know that Iroko had been distributing dubbed content across FSA since 2013. In Nigeria, for the most part, French Speaking Africa never really comes up in
Above is the growth of irokotv globally from 16th Nov ‘16 -> 1st April ’17. We don’t spend money on marketing globally, we focus on content and social media, which makes irokotv unique and surprisingly vulnerable. Something happened in Europe. More specifically, something happened in the UK. Mrs Njoku and
‘Mugu’ is a Nigerian Pidgin term which means ‘Big fool’. In the West, it is mainly known in the context of Advance Fee Fraud. When I landed in Lagos in April 2010, I didn’t fully realise what Mugu meant. Of course, I had heard about 419 and the Mugu/Maga’s who
Last week, @irokotv Nigeria overtook the UK to become our #2 market in terms of active subscribers (in terms of revenue is a whole other matter). The US remains #1 by a pretty wide margin, but at year end, we expect that will change. Nigeria is q-o-q growing twice the
This business. She has taken so much from me, yet somehow has been able to balance it out by giving back much more. This week has been a interesting one – CNN covered our ROK on SKY launch, Newsweek covered our ‘empire building’. 1 December, irokotv’s birthday, is usually a
NCC have decided to promote competition in Nigeria. Just in a very Nigerian way. At the expense of customers, macro economics and reality. Voice and SMS revenue will, and is, disappearing. Fast. Regulation can’t / won’t change that. We are in a new age. Everyone is climbing over the top.
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