When iROKO met Lebara

Migrant-focused telecom group Lebara just launched arguably the most ambitious ethnic-focused Internet TV offering in European history. Welcoming Lebara Play — (it’s Geo-blocked in Africa)
2 years in the making, Lebara Play has signed deals with content players in Europe, Africa and Asia including: Sun Network, home to several Tamil entertainment channels; African Movie Channel, licensed for the first time outside Africa; Pan-African channel, Ebony Life, and Nigerian channel, Silverbird; French Nollywood movies channel, Nollywood TV; and Turkish channel ATV Avrupa, alongside Euro D, Eurostar and TV8 International, plus a catalogue of Turkish movies. All in, we are talking about 13 languages. These represent 3,000 movies and 150 channels. The above image is in the reception of Lebara in London. For me, this image encapsulates everything they started with, they are today and what they aspire to be. And little iROKO are happy to be in the mix. We are partners in extending a significa...

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