Profit is a strange thing. Most people I come across don’t actually understand its relationship with time and market forces. Especially bloggers. I’m going to write a series of articles about my view on profitable frameworks of thinking, profit making and profit taking.
Profit is choice
Profit is actually a choice you make as a CEO. Do you focus on profit today?, or do you invest whatever you have in the bank from operations and whatever else you can convince people to give you in terms of ‘investments’ to grow faster. When do you start to take profit? Today or in 5–10 years time when you hope the numbers are orders of magnitude larger than today. There are very few internet businesses today, especially in Africa which don’t require some level investment to grow beyond the limitations of the founding team’s pocket. Even if you can start with $6.3k (N1Mn), time, the ticking cancer of startups, will bleed you dry as you flounder your way through the initial product / market fit hypo...
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