The hard stuff…

I don’t like the hard stuff. I Love it.
I have a predisposition to tackle what, on the surface, may be easy but once disturbed is actually really really difficult. Grimy. Dirt-under-your finger nails type stuff. Easy stuff is simple to replicate; there is no real competitive advantage. The dirtier and less desirable for most. For me, the harder the better. When I started iROKOtv, the easiest part was building the actual web platform. The difficult part was acquiring the content. It may seem easy but I assure you it’s not. Finding executive producers in Nollywood is not easy. Gaining their respect and trust is not easy. Figuring out up front the ROI on a movie license in a complete data vacuum is not easy. The legal framework of the deals are not easy. I spent the best part of 3 trips to Lagos and 6–9months attempting to develop relationships with content owners whether in Alaba or in Festac. Then I spent equal amounts of time trying to figure out how not to get fucked over by thos...