This is the final part of my ‘My Most Epic Failure’ series. To understand the context of this post it’s best to have read Brash Magazine and The Angel from Hell.
The word is over-used in the internet startup world today, but I pivoted the life out of Brash trying to make it successful. Anything and everything to allow it to breath one more time. With hindsight it was always going to be doomed. I was caught in a paradigm shift and I was on a ride to hell and back. The question was merely how long I could hold on until I fell off and died. Because the nature of the death was the only debate left.
par·a·digm
/ˈparəˌdīm/
Noun
A typical example or pattern of something; a model.
A worldview underlying the theories and methodology of a particular scientific subject.
Synonyms
example — model — sample — exemplar — instance — pattern
When the Paradigm Shifts
When I started Brash in early 2005, web 2.0 didn’t really exist like it does today. The social internet (or media) was conducted via...