Startups are hard.

I was speaking with a very old friend of mine this weekend (I’ve known him since I was like 13 or something), and one of the founders of a Spark backed company, Lanre Akinlagun Founder of Drinks.ng. I asked him how things were. His response. Hard.
I smiled. Of course they’re hard. What did you think this was?
He actually responded that no one told him it be THIS HARD. I have said before and will always say, startups are bloody hard. Like really, really hard. There are very few short cuts if any to success. Whether you have a lot of capital or a little, building an actual company is bloody difficult. And it takes time. I would budget 5 years at least. The most intense period is the start, especially in the first two years as you fight for survival. At the beginning, most startups spend all their time fighting for their survival. Every minute, hour and day. Grinding. Hurting. More grinding. Boring, frustrating and more grinding. You can easily put in 100 hrs per week for 52 weeks in...