iROKO is dead. Long live iROKOtv.

I write about Spark on my blog so much one would forget I actually spend <5% of my time there. The 95% is spent on iROKO, where the Nigerian tech space has been recently a flutter of its impending demise. Apparently with the opening up of YouTube’s partnership programme for all in Nigeria (and other parts of Africa) all us Multi Channel Networks (MCN) are dead. iROKO, iROKING, Ibakatv, TVNolly et al. are all toast. So iROKO’s investors should be worried. The end is nigh; alas, RIP iROKO.
Well not really. As long as a little fledging network called iROKOtv has anything to do with it.
I haven’t responded in my usual boisterous way because as a new father I was struggling with the expectations of new found maturity and responsibility. My wife always tells me to ignore the negative drumbeat and focus on building awesome. That it’s not pundits who control the destiny of anything, but those grinding away day-by-day in the trenches. Yes, yes yes, I know. There is a natural hype cycle ...