iROKO Goes Global.

For the last 13 months, I have been riding a tiger. For the last 13 months, I have been spending far too much time building what has surprisingly become the largest revenue generator for iROKO. What was a small, negligible business just a few years ago has exploded (397% growth) between 2014 and 2015 (1 year) into one of the most strategically important components of iROKO’s very reality. And it’s a multi-million dollar business today. Last year it wasn’t.
Today I am glad to announce iROKO Global. We are crystallising our own distribution and licensing business for Nollywood content under the leadership of Justine Powell (SVP Distribution) who joins us with 20 years’ experience from AP, CNBC, Viacom and BBC.
But distribution has its own challenges. And they are fundamentally different from a consumer business. Firstly, iROKO Global is primarily focused on selling to business customers. Whether it’s Canal + of France, Lebara of the UK or StarTimes of Africa. The conversations are b...

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