iROKO. Bad for the Industry? Part 1

I was speaking to an executive of one of the largest cinema chains in Nigeria. He was telling me how most people he spoke to thought iROKO was ‘bad for the industry’. To be honest this is something I hear regularly. My first thought was, If I am bad, who is good?
Then, second to that I thought, how does one come to that conclusion? He told me I needed to ‘communicate’ more about iROKO’s industry perspective, you know, shake hands and kiss babies, using political parlance. Anyway. This morning I awoke to the news that one of the most pioneering startups in the world had massive new competition. Apple Music. And had raised another $526m at a $8.53b valuation. Spotify is largely reviled in the music industry. Even though they have paid $3 billion to artists, with $300m of that being in Q1 2015 alone, they are continually slammed by the likes of Jay Z, Taylor Swift and others for the apparent little they pay to the artists. Spotify has 20m paid subscribers, 75m users overall. Apparent...

Start your subscription for just
₦60,000 ($100/£80)
for 1 year.

Made a payment, but can’t access the blog?

Please provide the requested details so we can update your subscription.


Proof of payment

Please provide either a proof of payment or transaction number to help us quickly find your payment and update your subscription.



Press ESC to close search