Given a ten percent chance of a 100 times payoff, you should take that bet every time. But you’re still going to be wrong nine times out of ten.
In business, every once in a while, when you step up to the plate, you can score 1,000 runs. This long-tailed distribution of returns is why it’s important to be bold. Big winners pay for so many experiments. — Jeff Bezos
Amazon letter to shareholders. I suggest everyone should read it alongside ‘the everything store’.

In Africa, failure is a peculiar thing. It essentially somehow manages to not exist. We don’t celebrate it. We don’t pour scorn on it. We do worse. We barely acknowledge it. We quietly find ways to bury it. We dress her up for her to appear successful. But exist it does. I am a big fan of embracing my failures. Where possible, publicly. My ambition (and something that terrifies my wife) is to retain the ability to be bold and put everything on black when the moment arises. I would love in 5 years (when I am 40) or 15 years ...

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