In finance, diversification means reducing risk by investing in a variety of assets. If the asset values do not move up and down in perfect synchrony, a diversified portfolio will have less risk than the weighted average risk of its constituent assets, and often less risk than the least risky of its constituent.[1] Therefore, any risk-averse investor will diversify to at least some extent, with more risk-averse investors diversifying more completely than less risk-averse investors.
di·ver·si·fy (d
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To distribute (investments) among different companies or securities in order to limit losses in the event of a fall in a particular market or industry.
I was having lunch a few days ago with a pan African VOD owner. We were waxing lyrical about all things internet startup related in Africa. Swapping war stories from East to West Africa. She relayed an oft mis-understood view point that Spark was created as a way to diversify away from iROKO and that wel...