DealDey could arguably be one of Nigeria’s largest yet under the radar Ecommerce success stories. Want numbers? Gross Revenue to date is over N200Mn ($1.27Mn) since launch in April 2011 and they closed out a blockbuster 2012 with N40Mn ($253,000) generated in December alone.
DealDey is simply on fire.
I’ve been in Accra, Ghana for the last 4 days at an $-Investor conference thingy. iROKO actually share an investor with DealDey, Kinnevik AB, the €7Bn swedish based investment holding company. So I got the opportunity to speak at length with Sim (DealDey and Konga founder) and DealDey CEO Sanaz Etebarian
I was super surprised at the success of DealDey, in fact I thought it was ‘a running in circles’, going nowhere kind of Nigerian Internet start-up. But happily I was wrong. After the terrible time post-IPO GroupOn has had both in market cap and business fundamentals, you would think that those who were inspired by them would die slow deaths too. This re-inforced a very important theo...
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