Above is the picture of the movies released in 2013 into the Alaba wholesale distribution system; a system which unpins the financial strength of Nollywood. ~90% of the annual economic value (approx $300–500Mn) of Nollywood. No one really knows how many titles are pushed into this system but I have had my team tracking the releases systematically to get a better understanding or get at least internally reliable and verifiable information.
For the last 3 years I have dedicated myself to doing one simple thing. Building a new distribution channel for Nollywood. Pioneering a new distribution model for Nigerian content. At first it was simply Alaba 2.0, NollywoodLove on YouTube — where without curation I simply bought and uploaded, fast and furiously as many movies as I could get my hands on and monetized with adverts. But over the last 18 months and especially in 2013, there has definitely been a fundamental shift in thinking at iROKO — in how we are looking to realign the online dis...
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