Just Me. Jason Njoku.

I am Jason Chukwuma Njoku. Join me and get Awesome actionable insights on Media, Technology & Gambling in Africa. New posts every week.

Start your subscription for just
~$100 / £80

Jason Njoku MasterClass

Unique and exclusive mentoring sessions dedicated those who want to launch, grow or improve their odds of success in their personal projects or startups. Book your session today.

Nigerian startups. Forged in Fire

A few weeks ago, I spent 8 days in Dubai. During that time, I trained (running or swimming) for at least 6 of those 8 days. My performance was at its peak, and I felt great. On Monday, a few weeks ago, I returned to Accra on the early morning

Read More »

Billion Naira Startups Part 2

Amazon’s Prime Video ‘Breath of Life’ was short-lived. Some markets are untapped for a reason. It’s not that no one has tried before; it’s just that they, like their ancestors, were killed on the battlefield. Experience has taught them that there is no value there, at least for that cycle.

Read More »

Billion Naira Startups part1

There is no greater hype movement anywhere in the world than celebrities and entertainment, whether they are musicians or movie stars. The disconnect between what they present to the world (inflated earnings, revenues, social media lifestyles, etc.) and their reality is stark. This has been my world for the last

Read More »

Selling content in Africa is getting harder

Spotiy Celebrates Nigerian Creatives – @Bellanaija 95% of iROKOtv revenues are outside of Nigeria The above graph shows the distribution of iROKOtv subscribers. Africa’s percentage has dropped to less than 10% since we changed the prices of iROKOtv. If we narrow it down to Nigeria, is it now less than

Read More »


We can all agree that 2023 has been a nightmare. For me, it’s been unusually brutal as I have spent considerable time dealing with debt restructuring, cost reductions and completing the 3-year turnaround of Iroko; an Iroko which I re-acquired from investors in May 2022, subsequently becoming the majority shareholder

Read More »

Respect the F*vking Race part1

Curbside in Galveston after falling out of the Ironman 70.3 Texas with a groin strain. I was flying. I was surprised, but I was flying. 44km/hr is fast. I have never attained such Speeds on Blue (my BMC Time Machine Triathlon bike), But then something happened at 70km (43.5m) of

Read More »

Young man, go and make money!

Your life you soft, your life go jollyYour sleep go sweet, no jokes go funny (confirm)This life mehn I gast make moneyThat’s why I stay steady on grind like TonySoft like Tony – Song by M.I This is for the man or woman o. This is for ALL. Let me

Read More »

Mr Njoku. Show me how you brush your teeth

In the middle of 2022 I was at my bi annual dentist check up. I have had this persistent plaque problem for years. I have a crazy sweet tooth (all the running up and down aside) so that was usually given to me as a reason why the plaque constantly

Read More »

Kids. Welcome to the brutal binary world of Venture Capital

The Nigerian VC backed founder communities are realising a simple truth. Capitalism is brutal. Capital doesn’t save and nurture companies. Customers do. No amount of capital announced, marquee investors aboard can resolve broken economics scaled with market share in mind with freely available capital. Last last over time you need

Read More »

Soft Life, Social Media & Startup Success 

Softest of Life. Not. So an interesting observation I have seen over the last year or so that has had me thinking of recent. Could be that at 40+1 I am an old cynical head. Its not abnormal but its definitely an interesting trend, or It could just be a

Read More »

Awesome actionable insights on media, technology & entertainment in Africa.

New Posts Weekly & Access to Exclusive Members only Telegram

Just ₦60,000 / year

~$100 / £80

Made a payment, but can’t access the blog?

Please provide the requested details so we can update your subscription.


Proof of payment

Please provide either a proof of payment or transaction number to help us quickly find your payment and update your subscription.



Press ESC to close search